Today I'm going to teach you a very simple 10 minute process that anyone can use to create a Google Adwords account and start driving traffic to your sites in just 10 minutes flat.
I'll use the example of Pentium 4 computer. I am going to reveal precisely how to build a campaign for a Pentium 4 computer.
Let's Start With Researching The Market
If you jump in blind into PPC marketing you're going to blow all your money.
You need to find out some valuable information about your target market.
This includes:
What are the top bid prices for your keywords
What keywords are getting the most traffic
What keywords are being ignored
How many people will be competing against you
Here's a quick rundown about how to create a keyword list using the Overture Keyword Selector Tool.
Go to Yahoo Search Marketing and open the Keyword Selector Tool. Enter your main keyword in the box and click on the arrow. You'll then see phrases and numbers. You will likely see there are a lot of searches for the main keyword phrase but that there are also targeted searches on smaller topics and keywords where demand is not too high but there is a lot less competition.
You can generally multiply the number by 3 to get a rough idea of how many searches that word or phrase is getting on Google.
Copy the top 6-10 keywords in a text file.
Now It's Time To Find The Top Bid Prices For These Keywords
We now want to find out what our competition is paying for these keywords. If there are many competitors then obviously it is a profitable keyword. However, unfortunately also the keyword is very competitive. Of course if you know a niche market is profitable but the bid prices are very low then consider you've just been given a huge gift.
How To Check Bid Prices
Go back to Yahoo Search Marketing and click on the "view bids tool". Take the first keyword from your list and place it in the first box. Enter the verification letters and click on "search". This will show you how much people are paying on Overture for these keywords.
Repeat this same process for all your keywords. You can expect the top bid price on Adwords to be at least double that on Yahoo or even much more.
What You'll Notice
You may notice a market with very low competition which could be very lucrative. If you know how to promote to this market you should do quite well.
People are also concerned with specific aspects of - using our example - Pentium 4 computers, Pentium 4 motherboard, Pentium 4 upgrade etc.
Set up your Google Adwords account at the Google Adwords home page. Select Standard and Continue.
Step 1: Choose the languages you want to target.
Step 2: Write your ad
Step 3: Click Continue
Step 4: Enter Your Keywords
Step 5: Set your budget (start small when starting out. If you are just starting out with Adwords then you can set your daily bid amount to just $5.00 or $10.00 a day.
Step 6: Set the maximum cost per click. As with step 5, start small and work your way up once the campaign is profitable.
Step 7: Review your account.
Time taken - about 2 minutes!
Once you have entered your payment information your ads will start showing up on Google virtually immediately. In fact, in the time it's taken you to read this article you could have created an Adwords campaign.
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Source: www.isnare.com